Color intensity - love to color on the bright side? Discover a dazzling spectrum of bold, brilliant color with Joico K-PAK VERO color intensity - Our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

What do you get when you pair the ultimate semi-permanent formula with a pearlescent palette? NEW Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment, and loaded with nourishing, protective ingredients, these pearls of wisdom offer healthy, luminous hair with understated charm.

Color intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!.