This ultra-violet pigmented purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde.

Best used with Violet Crush Purple Conditioner

Features & Benefits:

• Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair
• Peroxide-free
• Ammonia-free

How To Use:

1. Gently massage into wet hair, lather, and rinse well.
2. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes.
3. Use daily until your desired color result is achieved. To maintain those results, alternate with your regular shampoo as needed. For best results, follow with Violet Crush for blondes Conditioner.
4. Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.