Joico Blonde Life Violet Shampoo 300ml instantly cools brassy tones and brightens cool blonde hair. The nourishing formula gently cleanses hair and helps to maintain healthy-looking hair with brilliant shine. Free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Benefits:

• Instantly cool brassy tones and brighten cool blonde hair
  
• Help maintain healthy-looking hair with brilliant shine
  
• Nourish and protect fragile blonde hair
  
• Rich lather gently cleanses hair

How to Use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.