Colorista is now Preference Vivids. Our Preference expertise is at the service of Vivid Colours.

Get a cool Silver Grey bold colour with radiance that holds for up to 8 weeks.

Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 3X shinier hair and a luminous colour result you can trust.

Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

Silver Grey was inspired by the magnetic silver night life in Soho.

Be colour safe and always do your 48-hour patch test.

Features:

• Our Preference expertise is now at the service of Vivid Colours. Get a cool Silver Grey bold colour with radiance that holds for up to 8 weeks*
• Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust
• Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks
• Silver Grey was inspired by the magnetic silver night life in Soho

How To Use:

Step 1 - Before colouring: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

Step 2 - Prep: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

Step 3 - Apply Colour: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Ingredients:

Colourant Gel:

Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Polyquaternium-6, Oleyl Alcohol, M-Aminophenol, 4-Chlororesorcinol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, Thioglycerin, Toluene-2, -Diamine, Ammoniumthiolactate, 2-Methylresorcinol, 1-Naphthol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, EDTA, Tetrasodium EDTA, Erythorbic Acid, 2,4-diaminophenoxyethanol HCL, Parfum / Fragrance

Developer Cream:

Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin

Shine Protect Conditioner:

Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance