Pure Forever Blonde Shampoo tones and reduces gold/ yellow reflects in all blonde hair types.

• Unique blend of shea butter, argan and melon oil rejuvenates dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
• Exclusive Pure Complex? (100% organic extracts) rejuvenates and restores healthy moisture balance to hair and scalp.
• Milk honey oat extract boosts moisture and softness.